2024 Rewind: A Year of Breakthroughs & Bold Ideas
As we have now stepped into 2025, it’s the perfect time to reflect on the bold and transformative tech moves we made in 2024 that have set the stage for vvasts’ continued growth.
Last year was marked by groundbreaking innovations and strategic advancements across all our partner brands, so here are just a few:
JanSport
The ‘Perfect Pack Finder’ landing page was introduced on JanSport as a more engaging way for customers to cherrypick from the list of features, sizes and colourways on offer in order to find the pack that is right for them. Since it’s inception mid ’24, it has been hugely successful across our three sites and will continue to evolve alongside the JanSport product offering.
Deus Ex Machina
Deus saw a total redesign and was upgraded to the cutting-edge vvastify 2.0 store, which enables brand new features such as quick-add to cart from the PLP, a cleaner and more streamlined product description page, more creative control across speciality collection pages; encouraging greater storytelling, and finally the introduction of a pay-later service.
SUPER73
SUPER73’s Bike PDP & PLP were redesign with a focus around customer interaction; and enhancing the premium look and feel, that is also reflected by the product.
Troy Lee Designs
Troy Lee Designs introduced the new search and discover tool from Shopify, which we have utilised to customise filters, allowing customers to better refine their searches onsite, as well as make synonym groups so that products searches match alternative terms, and the added extra of being able to boost and customize complementary products sitewide.
YETI
YETI underwent a transformative overhaul of its product catalogue, streamlining the entire structure with the use of the metafields functionality to improve efficiency and flexibility for the product and colour launches. This new feature has been a game changer when it comes to reacting to customer preferences and trends.
Stance
Finally, Stance went through a reskin, building on from some huge improvements in years past, making it more visually stimulating, alongside adding some additional tech tweaks.