Celebrating our Partnership with Provenance – Driving Sustainable Growth for the Future

At vvast, we’re dedicated to shaping the future of retail; we’re pioneering a movement towards sustainable, ethical best practice that benefits both people and the planet. That’s why we’re thrilled to announce our new partnership with Provenance, an innovative company amplifying sustainability and cutting through the Greenwash. 

A pioneering, purpose led B Corp company that shares our vision and commitment to driving positive change in the industry.

Provenance: Empowering Sustainable Choices

Provenance is more than just a company; it’s a driving force behind the movement towards sustainable consumption. The platform validates and amplifies sustainability credentials for consumer packaged goods. Empowering consumers to make informed choices by providing reliable sustainability information about products and brands. Cutting through greenwash and amplifying sustainability credentials, Provenance is leading the charge towards a more transparent and ethical retail landscape.
“At Provenance, we’re on a mission to transform the retail landscape by providing consumers with reliable sustainability information. Partnering with vvast allows us to amplify our impact and reach even more brands and consumers, driving meaningful change and fostering a more sustainable future for all.” states Sarah Espir, Senior Partnerships Manager of Provenance.

“We’re setting a new standard for transparency and accountability, driving positive change and empowering consumers to make ethical choices.”

A Shared Commitment to Sustainability

At vvast, we believe that brands need to go beyond profit and prioritise the well-being of people and the planet. That’s why we’ve embarked on our B Corp journey. 

We have committed to fostering community, sharing best practices, and leveraging the expertise of our partner network. Our partnership with Provenance represents a shared ambition to build sustainable, long-term partnerships with like-minded businesses and bake it right into our ongoing playbook. We believe that by working together, brand leaders can drive innovation and best practice initiatives that benefit not only their bottom line; but also the future of our planet. 

Culturally, the Provenance purpose aligns perfectly with our values, as we work together to drive positive change in the retail sector. Together, we’re paving the way for a future where business success is measured not just in profits, but in positive social and environmental impact.

Richie, CEO of vvast explains, “At vvast, we’re proud to partner with Provenance to drive sustainable innovation in the retail sector. By joining forces with like-minded businesses, we can create a brighter future for generations to come, where people, planet, and profit are all valued equally. This is a brilliant extension to our plans to codify purpose led through partnerships and our wider SaaS strategy.”

“Our partnership with Provenance represents a significant step forward in our commitment to sustainability. We are working to ensure that our partner brands uphold the highest standards of transparency and accountability, empowering consumers to make more ethical choices and positive change in the industry.”

Embracing the Greenwashing Directive

The timing of our partnership with Provenance couldn’t be more fitting, as the EU adopts new rules on greenwashing and social impact claims. The Greenwashing Directive aims to empower consumers to make informed purchases using reliable sustainability information. 

At vvast, we’re committed to staying ahead of legislation and embracing best practices in sustainable behaviour, ensuring that our partner brands reduce their impact on the planet while achieving sustained growth.

Enabling a Sustainable Future

As brand leaders, it’s our responsibility to lead by example and prioritise sustainability in everything we do. That’s why we’re committed to partnering with companies like Provenance who share our values and vision for a better future. Through shared endeavour, we can drive innovation, inspire change, and create a more sustainable world for all.

Embarking on this journey with Provenance, we’re excited about the positive impact we can make together. We’re on a mission driving a rising tide of sustainability, grounded in shared B Corp values and a commitment to positive change in the retail sector.

Join us on this journey towards a brighter future, where business success is measured not just in profits, but in positive impact on people and the planet. Together, we can build a better world for generations to come.