European Outdoor Group SDEX Digitisation Pilot

Your supply chain data, working for you in real time.

vvast is one of the platform partners selected by the EOG for the SDEX Digitisation Pilot. We are inviting a limited number of brands to join the first cohort and prove the value in a single season.

The problem you already know

Every season, your team pours hundreds of hours into supply chain and sustainability data. Chasing factories, wrangling spreadsheets, reconciling formats, then turning all of it into something usable for reporting. It arrives late, it arrives messy, and by the time it is clean the ordering decisions are already made.

The result: compliance is a panic at the end of each season, and the data that should be driving better buying decisions never reaches the buyer in time.

What the pilot gives you

The European Outdoor Group (EOG) Sustainability Data Exchange (SDEX) has already solved the hardest part of the problem: getting 160 brands aligned to one common data standard. vvast turns that standard into something you can actually use inside your business. Not another retrospective report. A live decision tool.

Brands in the pilot can expect to save an estimated 800+ hours per season on compliance and data work, while making sharper ordering decisions with the sustainability impact of each choice visible before the order is placed.

Why is this different

Compliance as a by product, not as a project.

Most sustainability tools report on your impact after the decision has been made. vvastify influences the decision while you can still change it. Time savings and better product performance come first.

Regulatory readiness across the incoming rules—Extended Producer Responsibility (EPR), Corporate Sustainability Reporting Directive (CSRD) and Digital Product Passport (DPP)—comes along for free as a byproduct of the same data infrastructure.

Why vvast

We spent a decade inside direct-to-consumer ecommerce, scaling more than £200m in sales for global brands. That real-world experience is encoded into vvastify, our AI engine. We are one of the platform partners selected by the EOG for the SDEX pilot, alongside a small group of specialist providers.

The pilot is designed to prove value in a single season. Your data stays yours. There is no large upfront commitment. We start as a service, learn what your team needs, and build from there.

Places in the first cohort are limited. Brands self-select through the EOG’s platform partner process beginning this summer, with the first season check-ins from September.

Apply for the pilot cohort

If you are an outdoor brand either within the EOG network or not yet a member (you don’t have to be) and want to be part of the first season, get in touch via the form below. A 30-minute conversation is the next step.


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