Scaling Team vvast : Welcome Abby

vvast are fast proving themselves to be the D2C ecommerce experts for brands looking to scale at pace. At vvast, we understand that business is personal and that brilliant people are at the heart of all good ventures. 

D2C is far more than systems and processes and we have built a model based on a foundation of collaboration and many years of experience from trading 200+ brands across EMEA. Our latest addition, Abby, has joined us as Head of Ecommerce to fuel our growth and further enhance and streamline our ecommerce trading practices delivering on-site improvements for our partner brands. With a background in both B2B and B2C ranging from Screwfix through to Trollbeads Abby has joined from Nisbets, Europe’s largest catering equipment supplier, heading up Ecommerce in ANZ; growing incremental web share without cannibalisation of other channels by 17%; and delivering YOY growth in the region of +70%. Nisbets turnover is over £500M with the ANZ market boasting 20% of this with ecommerce delivering nearly 50% of their revenue growth.

Riche Jones, vvast CEO explains “Abby joining the vvast team bridges the missing link between our Trading, Traction and Transaction teams. Her experience of trading ecommerce D2C well into the tens of millions globally, is hugely exciting and hyper relevant for us right now. Abby gets our model and, as demonstrated throughout the interview process, she’s already a keen advocate of most brands in the vvast portfolio.”

Abby commented, “I’m excited to be joining team vvast at this exciting time and looking forward to growing with the business. What has been achieved to date is exceptional, and the foundations are in place for us to take the market by storm. From the moment I met Richie, Saj and Amy, I knew we were all on the same wavelength. I love their passion for the business and for our partner brands.”

She added, “It’s been a great induction, really fast-paced and informative. The team have been so welcoming and there’s a fantastic culture here, a real feel of a winning team.