Super73 are accelerating with vvast

Following our visit to Super73’s headquarters in California last year, we’re thrilled to announce our collaboration with this dynamic brand on their direct-to-consumer (D2C) strategy across Europe.

SUPER73® stands as an iconic American lifestyle and adventure brand rooted in Orange County, CA, crafting products that blend motorcycle heritage with contemporary youth culture.

Launched in 2016, SUPER73 has rapidly ascended to a leading position in the electric vehicle sector, gaining recognition worldwide. Its vibrant community spans A-list celebrities, esteemed athletes, and enthusiastic aficionados alike.

We’re excited to accelerate Super73’s D2C initiatives in Europe and applying our D4C strategy and playbook. Several of our team members are proud owners of their bikes, which offer an exhilarating experience, whether weaving through city streets or exploring off-road terrain en route to a surf check.