vvast and the agile brand podcast
Hear from our very own MD, Richie Jones, as he talks about how to scale a brand with your values intact.
Richie spoke to Greg Kilhstronm about how he has scaled vvast and shared his 3 key takeaways from his experience.
🙌 Scaling with Purpose: By being purpose-led and embedding sustainability into vvast, we have been able to attract top talent, stand out from competitors and align the company values with the mission statement.
📈 Balancing Brand Mission and Tactics: It’s crucially important to stay true to the mission your brand, even in the face of conflicting trade tactics. Long-term sustainability needs to be prioritised over short-term gains in order to ensure our practices aren’t causing harm to our planet.
🚀 Continuous Learning: Richie highlights the importance of staying true to a brand’s mission, even when faced with conflicting trade tactics. It’s crucial to prioritise long-term sustainability over short-term gains. This reminder serves as a wake-up call for brands to evaluate their practices and ensure they are not causing harm to the planet.