Job Vacancy – eCommerce Executive

Date posted: 28/07/2021

About the job

The eCommerce Executive is responsible for ensuring all on-site content and emails are managed in accordance with the trade plan. They will also support the Operations Manager on implementing any new site functionality.

1. Working with the eCommerce Manager to understand the trade plan for each brand they work on, and carrying out the trade plan activities. These trade activities will include:
   1. Building and scheduling marketing emails, including segmentation
   1. Updating the assets on the homepage and all areas of the site
   1. Basic SEO improvements, i.e. H1, page titles
   1. Setting up any on-site promotions
   1. Any other site updates, such as updating static pages or shipping information
   1. Keeping the content section, such as the blog, up to date

• Being responsible for ensuring all assets needed for the trade plan are available at the given time, and are in the correct format for optimal performance: 
  • Sourcing the correct assets, often direct from the brand
  • Asset optimisation, both file size and dimensions, across all areas of the site

• Working with the eCommerce Manager to understand what is needed from a new product launch perspective, and then working with the Merchandiser, or alone, to ensure all product is available on the site with the correct information:
  • Importing products, including all product information (descriptions, price, title, SKU etc.)
  • Some visual merchandising
  • Ensuring stock is available on the system

• Assisting the Operations Manager with implementing any new technology or developments: 
  • Working to scope out any projects
  • Assisting with project management
  • Working with development to create a test script
  • Testing thoroughly on all devices and browsers
  • Assisting with launch of functionality

• The eCommerce Executive will work with a range of stakeholders, both internally and externally. They will be expected to communicate professionally, clearly and in a timely manner at all time. These will include:
  • Liaising with warehouse & buyers to ensure product information is correct
  • Liaising with the brand to source assets
  • Working with the eCommerce Manager to define priorities

• The eCommerce Executive will be expected to be fully knowledgeable in Google Analytics in order to carry out any ad hoc analysis as required. This will include reporting on:
  • Page speeds
  • 404 pages
  • Email reporting
  • On-site reporting

• Responsible for implementing Shopify POS in any retail stores that vvast support. This will include:
  • Setting up the Shopify instances
  • Setting up any needed processes for the shop staff
  • Installing credit card machines
  • Any other required processes

• Third party tool set-up

• Regular checks (on-site guardian) to ensure all content on the site is correct, including email flows.

KPIs

1. Ensure the sites they work on are up to date in-line with trade plan   

Skills Required

• A love of a good brand story.
• Excited by using the latest online, database and brand storytelling techniques.
• Gets a buzz from using data to drive strategy and enjoys seeing the amazing results it can generate.
• Can be challenged under pressure and work with some of the larger than life characters found in retail and wholesale.
• Intermediate Excel skills.
• Commercially numerate (an understanding of Retail Maths) – able to quickly and accurately review data, revenue trends and identify logical next steps.
• High attention to detail and accuracy.
• Interpersonal skills – be enthusiastic, approachable and able to communicate effectively with all levels of the business.
• To be a strong team player whilst being able to use your own initiative.
• Great communication skills (written & verbal) and the ability to influence.