Job Vacancy – Paid Media Manager

Date posted: 10/05/2021

About the job

We have assembled a talented and dynamic team of ecommerce and direct to consumer experts.

Our mission is to empower pioneer brands to reach and connect with customers in smart and innovative ways. Over the years, we have developed the vvast direct to consumer Playbook which delivers a comprehensive framework to scale brands globally. Our team has experience of working with 200+ brands, we are driving huge growth for our partner brands and we want you to join us.

We’ve combined the core disciplines of technology, trading and building traction to provide higher performance for our partner brands than the most seasoned inhouse department.

We put the brand experience at the heart of everything we do, taking huge pride that we are trusted by some of the most respected brands in the industry. Our triple digit year on year growth trajectory is well on track and we continue to invest in our technology and talent to build a business we can all be proud of.

The Role

As Paid Media Manager, you will be responsible for driving high quality traffic to brands ecommerce websites. Managing all Paid Search/Social/biddable advertising channels across specific brands and territories. You will be an integral part of the acquisition team liaising with the wider business & partners for campaign launches as well as trade activity and promotional activity.

You will be responsible for

• As part of the acquisition team, you will need to manage paid media marketing for brands, deliver on revenue and ROAS targets
• Management of all areas of paid media (brand specific) – Feed optimisation, display, retargeting, audience/asset creation and optimisation etc
• Create and test ad copy/messaging on all platforms ensuring brand tone is maintained across various sites/languages
• Responsible for creation & execution of paid media campaigns in line with each brands trade plan
• Ensuring brand is maintained and protected within the scope to the relevant advertising platforms
• Review, analyse and report on traffic growth and performance
• Propose, plan and deliver strategies for brand growth
• Ensure all campaigns are maintained at best practice levels and optimised in line with the campaign goals

You Need to

• Be passionate about ecommerce & digital marketing
• Be self-driven, results orientated with a positive attitude
• 3-4 Years Experience (ideally) in all relevant platforms (Google Ads, Microsoft Ads, Facebook Ads and Google Analytics)
• Have strong written and communication skills
• Be comfortable dealing with senior business leaders and executives
• Management of all areas of paid media – Feed optimisation, display, retargeting, audience/asset creation and optimisation etc
• Be forward thinking, constantly driving improvements across ad platforms and where relevant with other internal teams
• Work independently achieving defined business goals in line with budget allocations

Beneficial, but not required

• Second language
• Shopify experience