vvast’s Vision: To Be the Integral Technology Partner to the D2C Market
vvast is a technology company that provides an end-to-end platform for D2C businesses to scale across three pillars: trading, transaction, and traction. As a company, our goal is to become the integral technology partner to the D2C market by connecting brands to consumers and their impact. We aim to achieve this by leveraging exceptional teams and technology to build long-term brand equity.
D4C: Building Community and Consideration into Business Models
At vvast, we are committed to the B Corp movement, which is all about building community and consideration into business models and commercial best practices. We believe that D4C, or direct for consumer, is the future of retail, and we are invested in helping brands connect with their customer in a more meaningful way.
Our commitment to the B Corp movement is not just a checkbox for us. It’s an integral part of our mission to build long-term brand equity by creating genuine relationships with our partner brands and the communities they serve. By working together to build sustainable and ethical business practices, we believe we can make a positive and purpose led impact on the world.
The vvast Playbook and platforms: Continuous Improvement and Shared Progress
At vvast, we have a culture and core value of relentless R&D. We understand that every touchpoint with our partner brands is an opportunity to learn, grow, and improve. That’s why we have developed a playbook approach that embeds learning from every touchpoint into a commitment to continuous improvement and shared progress for mutual benefit.
We also use these learnings to infer our two platforms vvastBI, our business intelligence platform and vvastify our front-end consumer website experience platform.
The vvast Playbook is a centralized platform that brings together all our teams and partner brands to deliver a 360 experience. By sharing knowledge and best practices, we can help our partner brands achieve their goals more efficiently and effectively. This collaborative approach also helps us identify areas where we can improve and innovate, ensuring that we stay at the forefront of the D2C market whilst accelerating brand revenue and change through our Bcorp pillars.
Headwinds in Retail: D2C Goes Direct with Citizen, Omnichannel Business Models, and Robust Supply Chain Distribution
As the retail industry continues to evolve, we are seeing a growing trend towards D2C businesses going direct with consumer. This trend is driven by consumers’ desire for more personalised and authentic experiences with brands. At vvast, we believe that D4C is the next step in this evolution, offering brands the opportunity to build genuine relationships with their customers and communities.
We also believe that omnichannel business models will play a critical role in the future of retail. By integrating digital and physical experiences, brands can create seamless experiences that meet the needs and preferences of their customers. However, for this to work, robust supply chain distribution built on genuine relationships is essential.
AI-Driven Community and Immersive Tech: Integration into Daily Experiences
At vvast, we believe that an ethical AI-driven community and immersive tech will be key to the future of D4C. By integrating these technologies into daily experiences, brands can create truly personalized and engaging experiences for their customers. This, in turn, can help build genuine relationships and drive long-term brand equity.
vvast’s mission is to become the integral technology partner to the D4C market by connecting brands to consumers and their impact. We are committed to the B Corp movement and building community and consideration into business models and commercial best practices. With our vvast Playbook approach to continuous improvement and shared progress, we believe we can help our partner brands achieve their goals more efficiently and effectively. Despite headwinds in retail, we are confident that D4C is the future, and we are excited to be at the forefront of this exciting new chapter in the retail industry.
vvast’s CEO, Richie Jones, is committed to driving the company’s vision and purpose. He believes that the key to success is to develop a platform that is focused on the needs of the consumer. He also recognizes the importance of building strong relationships with clients and tailoring solutions that are specific to their needs.
“We are committed to becoming the integral technology partner to the D2C market with our consumer and planet centric D4C approach,” says Jones. “Our purpose is to build long-term brand equity by leveraging exceptional teams and technology. We believe that by focusing on the needs of the consumer, building strong transparent relationships with our clients, being purpose led and leveraging the Bcorp ethics framework to deliver immersive technologies, we can create engaging experiences that drive brand equity and create long-term value for our clients.”