Traction

Building Brand Equity

Our team work in close proximity with all our brands to develop a fit for purpose go to market strategy. We ensure we are all aligned and well positioned for market entry with considered launch plans to enable us to sell product now and build traction over time.

The core areas of focus are as follows:

  • Short and long term acquisition strategies
  • Best practice set up and management of paid media campaigns
  • Attribution modelling
  • Growth strategy
  • User management to move reliance away from paid media in the longer term
  • Brand strategy and in market representation
  • Performance based budgets (where applicable)
  • Product feed optimisation
  • Brand specific bidding automation for scale

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